DESIGN
GRAPHIC, BRANDING, WEB
The E-Club Design Team establishes the branding guidelines and visual identity for E-Club and its subteams, while additionally offering design services to groups outside of E-Club, including student-led startups and organizations. The Design Team also runs Princeton’s annual student design competition.
Design Team aims to create a welcoming and creative space on campus for students of all experiences who are interested in design, whether you are a seasoned designer looking to build your portfolio or a beginner learning how to use the Adobe Creative Suite.
DIRECTORS
CHRISTINA WU
SOC ‘26
“E-Club provided me with a valuable experience in an often overlooked aspect of entrepreneurship: design! Entrepreneurship emphasizes a culture of experimentation, where learning from mistakes fuels improvement and innovation, aligning with the very nature of good design practices that shape the entrepreneurial space. I’ve been fortunate to meet ambitious individuals who have not only empowered me to pursue my passions, but also taught me to embrace the challenges that come along the way.”
I am a Sophomore from Lodi, New Jersey, planning to concentrate in Sociology with a Technology and Society certificate. I am interested in UI/UX design and breaking barriers in entrepreneurship, prioritizing human-centric products and technologies. I have experience working at a startup incubator in Bali, where I made creative contributions in promoting the EduTech mission of a game production startup through marketing and brand design.
KEEREN SETOkusumo
SOC ‘26
“Initially, I joined E-Club to reconnect with the community I forged through the summer program hosted before matriculation. After joining, I found a sense of community and enjoyment from my '22-23 design team, realizing the meaningfulness of receiving ideas and opinions from members who came from extremely disparate disciplines, whether it's Computer Science or English. I am constantly inspired and encouraged by my cohort to challenge my conventional, creative designs and develop my skills with the support from my peers.”
I am a sophomore with a prospective major in Sociology and a concentration in Finance. Other than graphic design, I enjoy videography and photography, focusing specifically on film as a medium as well as home video-tape-like effects. I'm also involved as a Features writer for the Daily Princetonian and an analyst at PUCP.
what we do
year-round design services
DESIGN&IMPACT
As a collective team, we provide design services across campus to E-Club subteams, student organizations/clubs, and partnering startups. This includes print materials, graphics, logos, web design, and more. Some examples of projects we have worked on include the design of Tech Trailblazers’ brand identity, logos for TigerTables and Profiles in Entrepreneurship, design challenges for the non-profit Feeding the Frontlines, and HackPrinceton's Spring 2020 Hackathon branding.
Design Team hosts Design&Impact, Princeton’s annual student design competition that connects student designers with local nonprofits and leading design firms to foster social impact through design. Winners collaborate directly with nonprofits following the competition. The competition involves design categories like social media, branding, web design, product design, and more.
Past partnering nonprofits include:
Sustainable Jersey
Children’s Cardiomyopathy Foundation
Groundwork Bridgeport
Mental Health Association in New Jersey
